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Empower

Moves

About the project

In a year when women’s safety took up more of the conversation than ever, UN Women wanted to come up with a quick way for girls to feel safe again.

The solution? #EmpowerMoves, a TikTok dance made of self-defence moves.

Client: UN Women Australia

Awards

AWARD AWARDS

Branded Content - Gold 

Direct - Gold 

Social Craft - Gold 

Charity Innovation - Silver 

Purpose - Bronze

Design - Shortlist 

DIgital - Shortlist 

 

SPIKES

Social Behavior - Silver 

Social Engagement - Bronze

Social & Influencer - Bronze 

Use of Social Platforms - Shortlist 

Social Behavior - Shortlist 

 

WEBBYS 

Social Media Campaign - Winner 

Best Use of Social Media - Shortlist 

 

JAY CHIAT 

Non Profit - Silver 

 

ONE SHOW 

Social Channel - Shortlist 

User Generated Content - Shortlist 

Active Engagement - Shortlist 

 

B&T

Best Use of Social - Shortlist 

Championing the Equality Cause - Shortlist 

Women in Media Creative of the Year - Finalist 

 

MUMBRELLA

Content Strategy of the Year - Shortlist 

Award for Collaboration - Shortlist 

Award for Insight - Shortlist 

Pro Bono Campaign of the Year - Shortlist 

Social Idea of the Year - Shortlist 

 

SHOTS APAC

Charity - Shortlist 

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