About the project
In a year when women’s safety took up more of the conversation than ever, UN Women wanted to come up with a quick way for girls to feel safe again.
The solution? #EmpowerMoves, a TikTok dance made of self-defence moves.
Client: UN Women Australia
Awards
AWARD AWARDS
Branded Content - Gold
Direct - Gold
Social Craft - Gold
Charity Innovation - Silver
Purpose - Bronze
Design - Shortlist
DIgital - Shortlist
SPIKES
Social Behavior - Silver
Social Engagement - Bronze
Social & Influencer - Bronze
Use of Social Platforms - Shortlist
Social Behavior - Shortlist
WEBBYS
Social Media Campaign - Winner
Best Use of Social Media - Shortlist
JAY CHIAT
Non Profit - Silver
ONE SHOW
Social Channel - Shortlist
User Generated Content - Shortlist
Active Engagement - Shortlist
B&T
Best Use of Social - Shortlist
Championing the Equality Cause - Shortlist
Women in Media Creative of the Year - Finalist
MUMBRELLA
Content Strategy of the Year - Shortlist
Award for Collaboration - Shortlist
Award for Insight - Shortlist
Pro Bono Campaign of the Year - Shortlist
Social Idea of the Year - Shortlist
SHOTS APAC
Charity - Shortlist