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About the project
Everyone hates household cleaning ads. Sterile house, cheesy family, painful to watch. So when Pine O Cleen wanted to make a film after 5 years of not being on air, we knew it was the perfect time for something different.
Client: Pine O Cleen
Instead of making a new film idea every few months, we created a long-term platform that gives Pine O Cleen an ownable personality in the category, and makes them relatable and memorable….all through some funny, beautifully shot, visually addicting ads.
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